Creative Design – Making the most out of your website
October 14, 2009
I often talk about creative design but I rarely make the distinction between a creative design and what a standard design might be. Creative design is taking an artistic approach to a functional project. In essence, creative design is an attempt to entice your audience with imagery that invokes a specific emotional response or thought without sacrificing form and functionality.
The most common application of creative design is the internet. There are billions of web pages on the internet, many of which are blocks of text with some rudimentary color. Some are smothered in ads and banners and widgets. Others still insist on a unique interface that, while fascinating, doesn’t convey information easily.
Creative design is making a site feel comfortable and safe. It’s making your visitor connect with you and your organization. It’s making the web easy, enjoyable and, dare I say, fun. It’s creatively using the tools we all have access to and making a presence on the web, in your advertising and even in your brand that you feel proud of.
To learn more about Creative Design and how ALarkin Design can take your design further visit www.alarkindesign.com today!
